> Set your AI Demo Agent's welcome message, starter questions and extra instructions so it sounds like your best sales rep.

Canonical: https://livedemo.ai/docs/ai-demo-agent/persona/

# Persona

The **Persona** tab decides how the agent greets visitors and how it talks. Click **Save persona** when you're done ("Persona saved").

## Welcome message

The first message visitors see. Say who the agent is and what it can do in one or two sentences:

> Hi! I'm Ava, Acme's product guide. Ask me anything, or I can show you how Acme automates your invoicing.

## Starter questions (up to 4)

One-click questions under the welcome message. Click **Add question** to add one. Use the questions your sales team hears most:

- "How does pricing work?"
- "Does it integrate with Salesforce?"
- "Show me the dashboard"
- "How is this different from X?"

[Page rules](https://livedemo.ai/docs/ai-demo-agent/page-rules/) can show different starter questions per page.

## Extra system prompt

Extra instructions on top of LiveDemo's built-in ones. Good uses:

- Tone: "Be concise and friendly. No jargon."
- Focus: "Our main audience is finance teams at mid-size companies."
- Limits: "Don't discuss discounts. Send pricing questions for over 100 seats to sales."
- Positioning: "When asked about competitors, focus on our strengths. Don't criticize them."

Facts belong in [Knowledge](https://livedemo.ai/docs/ai-demo-agent/knowledge/), not here. The agent answers only from your knowledge.

## The rest of the tab

- [Voice & avatar](https://livedemo.ai/docs/ai-demo-agent/voice-and-avatar/)
- [Lead capture](https://livedemo.ai/docs/ai-demo-agent/lead-capture/) (**Ask visitors to connect**)
- [Booking and qualification](https://livedemo.ai/docs/ai-demo-agent/qualification-and-booking/)
- [Recap page](https://livedemo.ai/docs/ai-demo-agent/recap-page/)

## Undo

Press `Ctrl/Cmd + Z` to undo and `Ctrl/Cmd + Shift + Z` to redo (outside text fields), or go back further in [History](https://livedemo.ai/docs/ai-demo-agent/theme-and-history/).

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Next: [Voice & avatar](https://livedemo.ai/docs/ai-demo-agent/voice-and-avatar/)