Best Practices

Follow these best practices to create effective demos.

Demo Design

1. Start with a Goal

Define what you want users to learn or do:

• Sign up for trial
• Understand key feature
• Complete onboarding
• Explore advanced features

2. Keep It Focused

• Limit to 5-7 steps
• Cover one main topic per demo
• Avoid information overload

3. Use Clear Language

• Action-oriented copy
• Short sentences
• Avoid jargon
• Use "you" language

Content Strategy

Storytelling

Create a narrative:

• Set the context
• Show the problem
• Demonstrate the solution
• Highlight the benefit

Call-to-Actions

End with clear next steps

Maintenance

Regular Updates

• Review analytics weekly
• Update outdated content
• Fix broken links/elements
• Refresh screenshots