> Send prospects a personalized interactive demo in outbound emails and after sales calls, and see who engaged.

Canonical: https://livedemo.ai/docs/use-cases/sales-outreach/

# Sales outreach

Send a demo instead of asking for a meeting, or send one after the call so your champion can show their team.

## Recipe

1. **Capture** the workflow your prospects care about.
2. **Personalize**: add [variables](https://livedemo.ai/docs/edit-a-livedemo/variables/), such as `{{ company }}` in the first popup and the last call to action.
3. **Create a [custom link](https://livedemo.ai/docs/share/custom-links/)** per prospect with their values.
4. **Send it** in your email, or a [GIF preview](https://livedemo.ai/docs/share/share-into-email-platforms/) that links to it. GIFs get more clicks than plain links.
5. **Follow up** based on [Sessions](https://livedemo.ai/docs/analytics/sessions/) and [session replays](https://livedemo.ai/docs/analytics/session-replays/): who opened it, how far they got, which step they replayed.

## For deeper personalization

[Copy the demo](https://livedemo.ai/docs/manage/copy-and-delete-demos/) and [edit the page content](https://livedemo.ai/docs/edit-a-livedemo/edit-html-content/): their logo, their numbers, their use case.

## With an AI Demo Agent

Send each account an agent link with `?acct=acme.com`. The agent greets them by company and shows personalized demos. See [Personalized Demos](https://livedemo.ai/docs/ai-demo-agent/personalized-demos/).

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Next: [Help center guides](https://livedemo.ai/docs/use-cases/help-center-guides/)