# Automate HubSpot lead capture with Zapier form integrations

> To automate HubSpot lead capture, log in to Zapier and create a new Zap with your form tool as the trigger app, selecting the trigger event and connecting your account. Add HubSpot as the action app, choose the action event, map the fields, test both steps, and publish your Zap.

Canonical: https://livedemo.ai/tutorials/automate-hubspot-lead-capture-with-zapier-form-integrations/
Apps: Zapier, HubSpot, Automation
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/6929fe8c7dd0e157abed82e4/preview?step=1

## Steps

1. Log in to Zapier, click on "Create" and select "Zaps" to start a new automation.
2. Click "Trigger."
3. Search for and select your form tool (e.g., Typeform, JotForm, Google Forms) as the trigger app.
4. Choose "New Response in Spreadsheet" as the trigger event to capture new form submissions, then connect your Google Forms account.
5. Select the specific spreadsheet and worksheet where form responses are stored.
6. Run a test to ensure Zapier detects new responses correctly.
7. Add HubSpot as the Action App.
8. Choose "Create or Update Contact" as the action event to sync form responses as HubSpot contacts.
9. Connect your HubSpot account to Zapier.
10. Map the Google Forms fields (e.g., name, email, etc.) to the corresponding contact properties in HubSpot.
11. Run a test to verify that form data is syncing correctly to HubSpot CRM.
12. Click "Publish" to turn on your Zap and automate lead capture from the form tool to HubSpot.