# Automate Mailchimp list segmentation from Typeform surveys

> To segment subscribers, log in to Zapier to create a Zap with Typeform as the trigger app for new entries and Mailchimp as the action app. Test the connection between your survey responses and audience list, then publish the automation.

Canonical: https://livedemo.ai/tutorials/automate-mailchimp-list-segmentation-from-typeform-surveys/
Apps: Mailchimp, Typeform, Automation
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/6929fe977dd0e157abed837e/preview?step=1

## Steps

1. Log in to Zapier, click on "Create" and select "Zaps" to begin the automation process.
2. Click "Trigger."
3. Search for and select Typeform as the trigger app.
4. Choose "New Entry" as the trigger event to detect new survey submissions, then connect your Typeform account.
5. Select the Typeform survey you want to use for segmentation.
6. Run a test to make sure Zapier detects new survey entries.
7. Add Mailchimp as the Action App.
8. Choose "Add/Update Subscriber" as the action event, then connect your Mailchimp account.
9. Select the Mailchimp audience/list where you want to add or update subscribers, and fill in the other necessary fields.
10. Run a test to ensure Typeform survey responses trigger the correct segmentation in Mailchimp.
11. Click "Publish" to activate your Zap.