# Connect Google Calendar and Mailchimp for event promotion

> To automate event promotion, log in to Zapier to create a Zap, select Google Calendar as the trigger with the New Event event, and authorize your account. Next, select Mailchimp as the action app, connect your account, map the event details, test the setup, and click Publish to activate.

Canonical: https://livedemo.ai/tutorials/connect-google-calendar-and-mailchimp-for-event-promotion/
Apps: Google, Mailchimp
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/6929fee57dd0e157abed8a2d/preview?step=1

## Steps

1. Log in to Zapier, click "Create," and then select "Zaps" to start a new automation.
2. Click "Trigger" and select Google Calendar.
3. Choose a trigger event, such as "New Event."
4. Authorize Zapier to access your Google Calendar account.
5. Select the calendar to monitor for new events.
6. Run a test to ensure Zapier detects new events in the selected calendar.
7. Select Mailchimp as the action app.
8. Choose "Send Campaign" or "Add Subscriber to List" as the action event.
9. Connect your Mailchimp account.
10. Map Google Calendar event details (e.g., event name, date, location) to Mailchimp campaign or subscriber fields.
11. Run a test to verify the setup.
12. Click "Publish" to activate the automation.