# Connect Mailchimp email data to Salesforce lead scoring

> To connect Mailchimp to Salesforce in Zapier, create a new Zap, select Mailchimp as the trigger app, and choose a trigger event and audience. Test the trigger, add Salesforce as the action app, select an action event, map the email data to Salesforce fields, test the action, and publish your Zap.

Canonical: https://livedemo.ai/tutorials/connect-mailchimp-email-data-to-salesforce-lead-scoring/
Apps: Mailchimp, Salesforce
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/6929ff027dd0e157abed8c2f/preview?step=1

## Steps

1. Log in to Zapier, click "Create," and select "Zaps" to begin.
2. Click "Trigger."
3. Search for and select Mailchimp as the trigger app.
4. Choose a trigger event, such as "Campaign Sent" or "New Subscriber" , then connect your Mailchimp account.
5. Select your Audience.
6. Run a test to ensure the Mailchimp trigger is configured correctly.
7. Add Salesforce as the Action App.
8. Select an action event, such as "Create Lead" or "Update Lead" then connect your Salesforce account to Zapier.
9. Map Mailchimp email data (e.g., email address, campaign engagement) to the appropriate Salesforce fields.
10. Run a test to ensure Mailchimp data updates Salesforce lead records correctly.
11. Click "Publish" to activate your Zap.