# Connect Unbounce to HubSpot using Zapier

> To connect Unbounce to HubSpot using Zapier, log in to Zapier to create a new Zap. Set Unbounce as the trigger with a form submission event, test the connection, then add HubSpot as the action app to create or update contacts, test the setup, and publish your Zap.

Canonical: https://livedemo.ai/tutorials/connect-unbounce-to-hubspot-using-zapier/
Apps: Zapier, HubSpot, Unbounce
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/6929ff267dd0e157abed8e7e/preview?step=1

## Steps

1. Log in to Zapier, click "Create", and select "Zaps" to begin.
2. Click "Trigger."
3. Search for Unbounce and select it.
4. Choose a trigger event, such as "New Form Submission".
5. Connect your Unbounce account.
6. Select the landing page form you want to use.
7. Run a test to ensure Zapier detects the form submission correctly.
8. Add HubSpot as the Action App.
9. Select an action event, such as "Create Contact" or "Update Contact".
10. Connect your HubSpot account.
11. Choose the HubSpot list or pipeline where new contacts should be added.
12. Run a test to verify that Unbounce form submissions are correctly added to HubSpot.
13. Click "Publish" to activate your Zap.