# How to Add Custom Personalization in ActiveCampaign

> To add custom personalization in ActiveCampaign, go to Campaigns, edit a campaign, click a text block, and select Personalization Tags in the designer. Choose your desired option, such as Message and Today's Date, to automatically insert the tag, then preview your campaign to check the result.

Canonical: https://livedemo.ai/tutorials/how-to-add-custom-personalization-in-activecampaign/
Apps: ActiveCampaign
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a2d4057f8f6cdddddd50d/preview?step=1

## Steps

1. Go to the 'Campaigns' menu.
2. Click 'Campaigns' and edit it.
3. Click the text block to which you want to add personalization and place it wherever you want.
4. Click 'Personalization Tags' at the top of the designer.
5. A modal window will appear. Click the personalization option you want to use.
6. You may want to try and choose 'Message' and choose 'Today's Date' as your custom personalization.
7. The personalization tag is automatically inserted into your campaign.
8. You can click the 'Preview' button to check the personalization tag.
9. This is how your personalization tag will look based on the option you chose.