# Hubspot - how to clean up hubspot contacts

> To clean up HubSpot contacts, look for early lead or unqualified statuses under CRM > Contacts > Lead Status, check cold companies via CRM > Companies > Lifecycle Stage, identify high bounce rates in Marketing > Emails, find missing info, use deduplication tools in CRM > Contacts > Manage duplicates, and apply filters.

Canonical: https://livedemo.ai/tutorials/how-to-clean-up-hubspot-contacts/
Apps: HubSpot
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a32ccab56e05a00fd6852/preview?step=1

## Steps

1. Look for contacts that are stuck in the early Lead Status or are still stuck in the Unqualified status. CRM>Contacts> Lead Status
2. Or contacts from companies that are stuck in early lifecycle stages ( Eg. cold contact ) who haven't shown recent engagement. CRM>Companies> Lifecycle Stage
3. Identify contacts with high bounce rates in your email marketing to remove those uninterested. Marketing>Emails
4. Look for contacts with missing or outdated information, like email addresses.
5. HubSpot's deduplication tools also help you find and merge duplicate contacts. CRM> Contacts> Manage duplicates
6. You can use filters to find contacts for cleanup based on specific criteria. CRM>Contacts>Advanced filters