# How to Coordinate Social Media Campaigns Using Buffer and Google Sheets

> To coordinate social media campaigns, create a Zap by selecting Buffer as the trigger app and choosing an event like New Sent Item. Sign in, configure the account and channel, test the trigger, choose Google Sheets as the action app, select an action event, sign in to your account, fill in the required spreadsheet details, and publish the integration.

Canonical: https://livedemo.ai/tutorials/how-to-coordinate-social-media-campaigns-using-buffer-and-google-sheets/
Apps: Google, Buffer
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a35beab56e05a00fda371/preview?step=1

## Steps

1. Head over to the left-side panel and click 'Create'.
2. Choose 'Zaps' from the list of options.
3. After that, click the 'Trigger' tab to start the integration process.
4. Search for 'Buffer' and select it from the recommended matches.
5. Next, specify your preferred 'Trigger Event'. If you want to track the published Buffer posts on Google Sheets, select 'New Sent Item'. Otherwise, find other options that reflect the activities you want to monitor from your Buffer account.
6. Click 'Sign In' afterwards, then log into your Buffer account.
7. Subsequently, click 'Allow Access' to accept the terms and grant the necessary permissions.
8. Provide all the information needed to set up the Trigger properly. In this case, specify the Buffer Organization you want to use, as well as, the Channel you wish to monitor.
9. Once done, click 'Continue' to run your input and test the Trigger.
10. Select the record that contains the data you want to coordinate, then click 'Continue With Selected Record'.
11. Following that, search for 'Google Sheets' and choose it as the Action app.
12. Next, click the drop-down menu and pick the 'Action Event' you want to carry out. For data recording, you may select 'Create Spreadsheet Column' or 'Create Spreadsheet Row'.
13. Tap 'Sign In' afterwards and then log into your active Google account.
14. Subsequently, click 'Allow' to agree with the terms and grant the necessary access.
15. One by one, fill out the input fields with the required details. For instance, specify the Google Drive, Spreadsheet, Worksheet, and Column Name you want to use.
16. Once done, click 'Continue' to publish the integration.
17. After completing these steps, your Buffer will be integrated with Google Sheets based on your input. You may now use the two applications to coordinate your social media campaigns.