# How to Create a Profile Property Klaviyo

> To create a profile property in Klaviyo, navigate to the Audience section, choose Profiles, and open a sample profile. Go to Custom properties, select Add custom property, define the tracked information, and choose First Name. Add the specific customer information, personalize with the first name, and click Add profile property to save.

Canonical: https://livedemo.ai/tutorials/how-to-create-a-profile-property-klaviyo/
Apps: Klaviyo
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a37dcab56e05a00fdd752/preview?step=1

## Steps

1. Navigate to the Audience section to explore your customer database.
2. Choose 'Profiles', where all customer information is centralized.
3. Access this sample profile to see individual customer data.
4. Navigate to the 'Custom properties' and click 'Add custom property'.
5. Define what type of customer information you want to track.
6. Select 'First Name' as a key personalization data point.
7. Now, add the specific information for this customer.
8. Personalize with the customer's first name.
9. Click 'Add profile property' to save the personalization data to enrich the customer profile.
10. Success! Now, use the data for personalized emails and targeted campaigns.