# How to Create Custom Properties in Klaviyo

> To create custom properties in Klaviyo, navigate to the Audience section, open Profiles, and select a sample profile. Click Add custom property, choose where to add the new information, and specify the value. Finally, click Add profile property to save the data.

Canonical: https://livedemo.ai/tutorials/how-to-create-custom-properties-in-klaviyo/
Apps: Klaviyo
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a396eab56e05a00fdfd2b/preview?step=1

## Steps

1. Navigate to the 'Audience' section where all your customer data lives.
2. Explore 'Profiles' to view individual customer data and engagement history.
3. Click a sample profile to see customer details and customize properties.
4. Click 'Add custom property' to enhance profile data by adding custom properties for better segmentation.
5. Select where to add your new custom property information.
6. Now, specify the value for this customer's location data.
7. Click 'Add profile property' to save the new location data to enhance this customer profile.
8. Following these steps will help you create a custom property in Klaviyo.