# How to Add New Audience in Mailchimp

> To add a new audience in Mailchimp, select All contacts from the drop-down menu, go to Add contacts and choose Add a subscriber, fill out the contact details, add relevant tags, and finally check the permission boxes and click Subscribe.

Canonical: https://livedemo.ai/tutorials/how-to-create-new-audience-in-mailchimp/
Apps: Mailchimp
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a39f1ab56e05a00fe0bb9/preview?step=1

## Steps

1. In the drop down menu, select All contacts .
2. On the Audience page, go to Add contacts > Add a subscriber . You can pick Import contacts if you want to bulk add your audience.
3. Fill out the Email, Name, Address, Phone Number, and Birthday of your new contact.
4. Add the relevant tag(s). Tags serve as customizable labels you design to categorize your contacts effectively. Through tagging, you introduce a personalized structure to your Mailchimp contacts, enabling you to categorize them according to the information you have.
5. Check out the permission boxes and hit Subscribe . Your new audience will be added.