# How to Manage Multiple Social Media Accounts in Sprout Social

> To manage multiple social media accounts in Sprout Social, navigate to Accounts & Settings, select Settings, and open Group & Social Profiles. Click Add Profile, choose a network, and complete authentication. Use the Profile Selector to switch accounts, Smart Inbox for messages, and configure team permissions under Users & Social Profiles.

Canonical: https://livedemo.ai/tutorials/how-to-manage-multiple-social-media-accounts-in-sprout-social/
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a496aab56e05a00ff4542/preview?step=1

## Steps

1. Start by clicking on Accounts & Settings in the bottom left.
2. Select Settings from the dropdown menu.
3. Click on Group & Social Profiles to view and manage all your connected social accounts.
4. Click the Add Profile button to begin connecting a new social media account to your Sprout Social account.
5. Choose which social network you want to add - Facebook, Twitter, Instagram, LinkedIn, or others.
6. Follow the authentication steps required by your selected social platform to establish the connection.
7. Once added, use the Profile Selector at the top of any publishing window to switch between accounts.
8. Use Smart Inbox to view and respond to messages.
9. Smart Inbox to helps you view and respond to messages from all connected accounts in one unified stream.
10. Click on " Groups & Social Profiles " again to manage your connected accounts and team permissions.
11. Click on "View Profile" to see details of your connected account.
12. Set up unique Publishing Permissions for team members under Settings > Users & Social Profiles.