# How to Measure Reach Versus Engagement in Buffer

> To measure reach versus engagement in Buffer, click Analyze in the top menu bar, select your channel, and choose Page & Post Engagements under Metrics Insights to record the engagement rate. Next, select Post Reach from the drop-down to record the reach data, then divide the total engagement rate by the total reach and multiply by 100.

Canonical: https://livedemo.ai/tutorials/how-to-measure-reach-versus-engagement-in-buffer/
Apps: Buffer
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a49a4ab56e05a00ff48b0/preview?step=1

## Steps

1. Go to the top menu bar, then click 'Analyze'.
2. Choose the channel that contains the data you want to measure.
3. After that, find the 'Metrics Insights' section and click the drop-down menu next to it.
4. Choose 'Page & Post Engagements from the list of options.
5. Subsequently, place your mouse cursor over the bar in the graph that represents the date and engagement rate you want to measure. Once done, record the data as the engagement rate.
6. Tap the drop-down menu once again.
7. This time, select 'Post Reach' from the given choices.
8. Hover your mouse cursor over the bar, then record the provided data as the reach.
9. Finally, you may now get the exact reach versus engagement measurement of your Buffer post. To do that, simply divide the total engagement rate by the total reach and then multiply it by 100.