# How to Perform a Competitor Website Analysis

> To conduct competitive research in SE Ranking, log in and open the Competitive Research tool. Enter your URL and location to analyze, navigate to Organic Traffic Research, and review competitor metrics and keywords. Finally, switch to Paid Traffic Research to examine advertising data, traffic dynamics, and ads history.

Canonical: https://livedemo.ai/tutorials/how-to-perform-competitor-website-analysis/
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a4a72ab56e05a00ff58ac/preview?step=1

## Steps

1. Log in to SE Ranking and select your project .
2. Navigate to the Competitive Research tool.
3. Enter your website URL in the search bar, choose target location, and click Analyze .
4. Go to the Organic Traffic Research section.
5. Click on Competitors .
6. View and adjust the chart comparing your site with your main competitors.
7. Compare your website’s performance to chosen rivals over different time periods.
8. Scroll down to see a table of all organic search competitors with key metrics .
9. Click on a competitor's domain .
10. See a detailed overview of a competitor's domain .
11. Click on the number of keywords to access the Competitor Comparison section.
12. Identify common/missing/unique keywords and discover untapped keyword opportunities .
13. Switch to the Paid Traffic Research tab.
14. Click on Competitors to see your main paid search competitors along with their paid advertising data.
15. View the chart that shows: Paid traffic dynamics Keywords used for advertising Estimated traffic cost Backlink history
16. Check the Ads History section for cached copies of competitors' ads.