# How to Repurpose Blog Content for Social Media Using Buffer

> To transform blog content for social media using Buffer, copy highlights from your blog, paste them into the Create Post panel, and format the text. Next, upload an image, review your post, and click Add to Queue or Save As Draft to finish repurposing your content.

Canonical: https://livedemo.ai/tutorials/how-to-repurpose-blog-content-for-social-media-using-buffer/
Apps: Buffer
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a4c60ab56e05a00ff7d84/preview?step=1

## Steps

1. Go over the blog content you want to repurpose. Find the highlights and copy these parts one by one.
2. Following that, head back to Buffer's Create Post panel and paste the selected blog content into the text box.
3. Fix the format of the text based on your preference. For instance, insert proper spacing, capitalize specific parts, or add emojis.
4. Subsequently, click the 'Upload' tab and select the image file you prefer to use. Since you're repurposing blog content, you may consider using the actual featured image of the blog.
5. Once done, review your post and click 'Add to Queue' or 'Save As Draft'.
6. After completing these steps, your old blog content will be repurposed as a new social media post.