# How to Set Up Form Tracking in Unbounce with Google AdWords

> To set up form tracking in Unbounce, open the page editor and add the Google Site Tag to the Head placement. Next, add the Event Snippet before the Body End Tag. Finally, save your changes to start tracking your form and page.

Canonical: https://livedemo.ai/tutorials/how-to-set-up-form-tracking-in-unbounce-with-google-adwords/
Apps: Google, Unbounce
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a4e1dab56e05a00ff9dcb/preview?step=1

## Steps

1. Inside the Unbounce page editor, go to the bottom section and click 'Javascripts'.
2. After that, tap the 'Script Name' field and type "Google Site Tag".
3. Click the 'Placement' menu.
4. Subsequently, pick 'Head' from the list of options.
5. Prepare your Google Site Tag code, then paste it into the provided input field.
6. Once done, click 'Add Script to This Variant' in the top-left corner.
7. Following that, tap the 'Script Name' field once again and type "Event Snippet".
8. Tap the 'Placement' menu afterwards.
9. This time, choose 'Before Body End Tag'.
10. Prepare the Event Snippet code and enter it into the provided input field.
11. Once done, click 'Done'.
12. After completing these steps, tap 'Save' to start tracking your Unbounce form and page with Google AdWords.