# Hubspot - Lead scoring

> To set up lead scoring in HubSpot, click the gear icon, navigate to properties, and search for HubSpot score. Select positive and negative attributes, add criteria, assign point values to each criterion, and save your changes.

Canonical: https://livedemo.ai/tutorials/how-to-set-up-lead-scoring-in-hubspot/
Apps: HubSpot
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a4e29ab56e05a00ff9f64/preview?step=1

## Steps

1. Click on the gear icon in the main navigation bar
2. Navigate to Properties.
3. Seach for HubSpot Score and find it below
4. Select the Field type tab and find Positive and Negative Attributes
5. Add criteria to Positive/ Negative attributes to specify points addition/ reduction from the overall lead score.
6. Finally, assign scores to each of the criterion you've added.
7. Once you are done. Click Save.