# How to Understand the Engagement Metrics in Buffer

> To view engagement metrics in Buffer, navigate to Analyze in the top menu bar, select your desired channel, and click the Answers tab. From there, you can view insights on post engagement, hover over graph bars to compare metrics, and check how the data is calculated using the option provided.

Canonical: https://livedemo.ai/tutorials/how-to-understand-the-engagement-metrics-in-buffer/
Apps: Buffer
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a5023ab56e05a00ffcc91/preview?step=1

## Steps

1. Go to the top menu bar, then click 'Analyze'.
2. After that, select the channel with the engagement rate you want to review.
3. Click the 'Answers' tab to proceed.
4. From this page, you can view various insights related to the engagement rate garnered by your posts. For instance, you may learn about the best day, type, and frequency to post.
5. Hover your mouse cursor over the bar in the graph to compare the engagement rate against the given metrics.
6. On the one hand, glide your cursor over the 'How is This Calculated' option to know how the data is generated.