# How to Use Buffer's Analytics Dashboard

> To use Buffer's Analytics Dashboard, log in and navigate to Analyze. Select a social media account to view performance metrics and explore key insights. Check the Posts tab for individual post stats, apply filters to analyze specific data, and download reports or export data for further analysis.

Canonical: https://livedemo.ai/tutorials/how-to-use-buffers-analytics-dashboard/
Apps: Buffer
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a50d9ab56e05a00ffd992/preview?step=1

## Steps

1. Log in to Buffer and go to "Analyze."
2. Select a social media account to view its performance metrics.
3. Explore key insights like engagement, reach, clicks, and audience growth.
4. Go to "Posts" and look for individual posts to see detailed performance stats.
5. Use filters to analyze data by impressions, eng. rate, clicks, retweets, likes, and date.
6. Download reports or export data for further analysis.