# Integrate Trello and Mailchimp for marketing campaign tracking

> To integrate Trello and Mailchimp for marketing campaign tracking, start a new automation by clicking Create and selecting Zaps. Set Trello as the trigger app, choose an event, connect the account, select your board and list, and run a test. Then, add Mailchimp as the action app, choose an event, connect the account, link card fields, test the step, and publish the Zap.

Canonical: https://livedemo.ai/tutorials/integrate-trello-and-mailchimp-for-marketing-campaign-tracking/
Apps: Mailchimp, Trello
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a530fab56e05a00000769/preview?step=1

## Steps

1. Click "Create" and select "Zaps" to start a new automation.
2. Click "Trigger."
3. Search for Trello and select it as the trigger app.
4. Choose a Trigger Event for example, "New Card" or "Card Moved to List," depending on the campaign workflow.
5. Connect Trello to Zapier.
6. Choose the Trello board and list related to your marketing campaigns.
7. Run a test.
8. Add Mailchimp as the Action App.
9. Choose an Action Event for example, "Add/Update Subscriber" or "Create Campaign."
10. Connect Mailchimp to Zapier.
11. Link Trello card fields (e.g., name, email, campaign details) to the corresponding fields in Mailchimp.
12. Click "Test step" to run a test.
13. Click "Publish" to turn on the Zap.