# Trigger email campaigns from Google Forms with Mailchimp

> To automate email campaigns from Google Forms, create a Zap in Zapier, set Google Forms as the trigger app with a new response event, connect your accounts, select the response sheet, and test it. Then, add Mailchimp as the action app, connect your account, map the fields, run a test, and publish your Zap.

Canonical: https://livedemo.ai/tutorials/trigger-email-campaigns-from-google-forms-with-mailchimp/
Apps: Google, Mailchimp
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a53d3ab56e05a00001b4b/preview?step=1

## Steps

1. Log in to Zapier, click "Create," and select "Zaps" to start.
2. Click "Trigger."
3. Search for and select Google Forms as the trigger app.
4. Choose a trigger event, such as "New Response in Spreadsheet."
5. Connect your Google account to Zapier.
6. Select the Google Form response sheet you want to monitor.
7. Run a test to ensure Zapier detects the data correctly.
8. Add Mailchimp as the Action App.
9. Choose an action event, such as "Add Subscriber" or "Send Campaign."
10. Connect your Mailchimp account to Zapier.
11. Select the Mailchimp audience where new contacts will be added and map Google Forms responses (e.g., name, email) to the Mailchimp fields.
12. Run a test to verify that new Google Forms submissions trigger the correct email campaign.
13. Click "Publish" to activate your Zap.