# Trigger HubSpot lead scoring from Typeform survey responses

> To automate lead scoring, log in to Zapier, select Typeform as the trigger app with a new entry event, connect your account, and test it. Next, add HubSpot as the action app, choose an action event, connect your account, map the response fields, test the action, and publish your Zap.

Canonical: https://livedemo.ai/tutorials/trigger-hubspot-lead-scoring-from-typeform-survey-responses/
Apps: HubSpot, Typeform
Updated: 2026-10-05
Interactive demo: https://story-api.livedemo.ai/workspaces/62255d3d3304f17b8f5e2d03/stories/692a53dcab56e05a00001c0c/preview?step=1

## Steps

1. Log in to Zapier, click "Create," and select "Zaps" to begin.
2. Click "Trigger."
3. Search for and select Typeform as the trigger app.
4. Choose a trigger event, such as "New Entry", then Connect your Typeform account to Zapier.
5. Select the Typeform form you want to monitor for new submissions.
6. Run a test to confirm Zapier detects new entries correctly.
7. Add HubSpot as the Action App.
8. Choose an action event, such as "Update Contact" or "Create Contact."
9. Connect your HubSpot account to Zapier.
10. Map the Typeform responses (e.g., name, email, survey answers) to HubSpot contact fields.
11. Run a test to ensure the HubSpot contact is updated or created as expected.
12. Click "Publish" to turn on your Zap.