Demo Automation ROI Calculator

Calculate the financial impact of automating your product demos

1-10 employees

10-30 employees

30-250 employees

ROI

539% = 5x

Return on Investment

Payback Period

1.9

Months to break even

Annual Benefit

$1,911

Total yearly impact

Net Benefit

$1,612

After investment

Current State

Sales Engineers (Headcount)

SE Fully Loaded Cost (Annual)

% of Time Spent on Demos: 5%

Demos per Month

No-Show Rate: 40%

Demo-to-Opportunity Conversion: 30%

Opportunity-to-Close Rate: 25%

Average Deal Size

Account Executives (Headcount)

AE Fully Loaded Cost (Annual)

AE Hours/Week on Demo Coordination

After Automation

SE Time Reduction per Demo: 35%

Automated demos handle qualification

Increase in Demos Delivered: 25%

No-shows get instant access

Conversion Rate Improvement: +7%

Better qualification, consistent messaging

Sales Cycle Reduction: 10%

Prospects self-educate faster

Platform Subscription Cost (Annual)

Implementation & Setup Cost

Detailed Breakdown

Annual SE Cost (Current)$4,500

Annual AE Coordination Cost$0

Annual Time Savings$1,575

Additional Opportunities24

Additional Revenue$297

Revenue Acceleration$40

Total Investment$299

With an ROI of 5x and 2 month payback

Demo automation is a strategic financial advantage.

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