Demo Automation ROI Calculator

How the demo automation ROI is calculated

The calculator compares what your team spends on live demos today with the savings and extra revenue you get once part of that work is handled by interactive, self-serve demos.

• Current demo cost: sales engineer headcount × fully loaded cost × share of time spent on demos, plus account executive cost for the hours they spend coordinating demos each week.
• Time savings: that demo cost reduced by the expected SE time reduction per demo.
• Additional revenue: extra demos delivered and a higher demo-to-opportunity conversion rate create new opportunities, which close at your opportunity-to-close rate and average deal size. No-shows are subtracted from completed demos first.
• Revenue acceleration: your current demo-driven revenue × the expected sales cycle reduction.
• ROI: (annual benefit − platform and setup cost) ÷ that cost. Payback period: cost ÷ monthly benefit.

Frequently asked questions

What numbers should I enter?

Use your last quarter's averages from your CRM: demos booked per month, no-show rate, demo-to-opportunity conversion, win rate and average deal size. Start with the preset for your company size if you don't have them.

Are the automation assumptions realistic?

The defaults are conservative starting points. Lower them if your buyers need heavily customized demos, and raise them if most of your demos repeat the same core workflow.

How do I use this with my CFO?

Export your inputs and results with the breakdown above, then read our guide on proving the business case for demo automation to your CFO.