Automate HubSpot lead capture with Zapier form integrations
- George Apostolov
- 05 Sep 2025
Guide
Log in to Zapier, click on "Create" and select "Zaps" to start a new automation.
Click "Trigger."
Search for and select your form tool (e.g., Typeform, JotForm, Google Forms) as the trigger app.
Choose "New Response in Spreadsheet" as the trigger event to capture new form submissions, then connect your Google Forms account.
Select the specific spreadsheet and worksheet where form responses are stored.
Run a test to ensure Zapier detects new responses correctly.
Add HubSpot as the Action App.
Choose "Create or Update Contact" as the action event to sync form responses as HubSpot contacts.
Connect your HubSpot account to Zapier.
Map the Google Forms fields (e.g., name, email, etc.) to the corresponding contact properties in HubSpot.
Run a test to verify that form data is syncing correctly to HubSpot CRM.
Click "Publish" to turn on your Zap and automate lead capture from the form tool to HubSpot.
Create your first interactive demo in minutes
No credit card required • Start building today


