How Do I Use Mixpanel Segmentation To Find Power Users
- George Apostolov
- 05 Sep 2025
Guide
From inside mixpanel, go to the Data Management tab from the top right.
Select Cohorts.
Select + Create Cohort.
Enter a name for this cohort.
Now, we must define this cohort by adding filters. To do so, click on the + Filter button.
You can now define what Power Users mean to you in your project. Select "Users who..." to select users from a condition.
Select an event that will act as a condition.
Enter a value to further narrow down the group.
When done, Create Cohort.
Now, you can go back to any reports or tools and configure it for a specific event.
And then use the Breakdown section to segment and find your power users. Click to open.
Go to Cohorts.
Select the Cohort you wish to segment and compare with.
Select Add Breakdown.
You will now be able to find your power users using the cohort feature and also compare your cohort against non-cohort, all users, etc.
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