How to Add Personalization in Mailchimp
- George Apostolov
How to Add Personalization in Mailchimp: step-by-step guide
Click an existing email.
On the content menu, click 'Edit design'.
On the content toolbar, click 'Paragraph' to add text.
Click 'Merge' to proceed.
On the member data, click the 'First Name' or 'Last Name' however you want to personalise your newsletter.
It will automatically be added to your newsletter.
Click the 'Preview' option to proceed.
Once you're satisfied with your personalised email click the exit button.
Click 'Save and exit' to save your personalised email.
Quick answer: To add personalization in Mailchimp, click an existing email, select Edit design, add a paragraph, and click Merge. Choose First Name or Last Name from member data, preview the newsletter, and then save and exit.
About this Mailchimp tutorial
Personalize your emails in Mailchimp by adding merge tags for subscriber names, previewing your content, and saving your design. This guide shows how to add Personalization in Mailchimp in 9 steps, starting with "Click an existing email" and finishing with "Click 'Save and exit' to save your personalised email". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add Personalization in Mailchimp?
9 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp. Related guides: How to Add Social Media Links to Mailchimp, How to Archive Contacts in Mailchimp and How to Automate Mailchimp. Last reviewed 05 Oct 2026.
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