How to Add New Audience in Mailchimp
- George Apostolov
- 05 Sep 2025
Guide
In the drop down menu, select All contacts.
On the Audience page, go to Add contacts > Add a subscriber.
You can pick Import contacts if you want to bulk add your audience.
Fill out the Email, Name, Address, Phone Number, and Birthday of your new contact.
Add the relevant tag(s).
Tags serve as customizable labels you design to categorize your contacts effectively. Through tagging, you introduce a personalized structure to your Mailchimp contacts, enabling you to categorize them according to the information you have.
Check out the permission boxes and hit Subscribe. Your new audience will be added.
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