How To Do A/B Testing With Mixpanel
- George Apostolov
- 05 Sep 2025
Guide
Go to the Applications tab on the right side of the top navigation menu.
Select Experiments.
This will open an experiment analysis page. Allowing you to set parameters for your tests and analyze them.
Select the experiment you wish to analyze. Ideally, you will be tracking your experiment event which can be selected under Tracked Experiments or, choose a Custom experiment to proceed.
Select the specific board on which you wish to measure the impact of your experiment.
You will then be prompted to select the control and variant groups.
For this demo, we select two groups of users under and above the age of 18.
Configure your first group.
Followed by the second.
Finally, you can now also use mixpanel segmentation to break down the statistics for a specific group or type such as a Cohort.
You can now expand your results to view a breakdown and a comparison of your A and B groups impacting your board metrics for a Cohort.
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