Highperformr - How to Use Twitter Analytics to Create a Content Strategy



Guide

  1. Understand your social presence.

    Get insights tailored to your social media goals with Highperformr Analytics.

  2. Head over to Analytics (pie icon) on the left sidebar.

  3. Monitor Your Growth Funnel and get a visual overview of your impression and engagement metrics.

  4. Scrolling down, you will get Recent Post Insights.

  5. Scroll further to see your Top Engaged Posts.

    You also get a clear idea of what type of media (Text, Images/Video) gets the highest engagement.

  6. Post Consistency Tracker helps you visualise your posting streak.

  7. You also get an overview of the followers you gained and lost in a specific period.

  8. Top Posts gives you a granular look at impressions, replies, and likes on your top-performing posts.

  9. Don’t shoot in the dark

    Monitor what you’re doing and iterate on your strategy based on insights from data analytics.

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