How to Schedule Social Media Posts on Sprout Social

  • George Apostolov
  • 05 Sep 2025


    Guide

    1. In the left sidebar, locate and click on the Publishing option.

    2. Select Compose tool - your central hub for creating and publishing social content.

    3. Use the profile picker at the top to select which social media account(s) to post to.

    4. The content editor offers formatting options. You can add media files like images or videos.

    5. Posts with visuals typically get 2-3x more interaction than text alone.

    6. Tag your post with relevant categories to track performance.

    7. Name your campaign if you want to consolidate under a single campaign.

    8. Set campaign timeline to get a better visual of your campaign and it's posts.

    9. Head back and hit Save.

    10. You will be taken to the calendar page where you can schedule your post. And that' it.

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