How to Use Moz Keyword Explorer
- George Apostolov
How to Use Moz Keyword Explorer: step-by-step guide
From the Moz dashboard, click “Keyword Research” or directly go to Keyword Explorer.
Type in a keyword or phrase related to your niche or campaign (e.g., “best coffee”).
Select "Keyword."
Double-check that you've selected the United States as your target market to get location-specific data.
Click “Analyze” to get keyword insights.
Check these key stats to pick keywords: search volume, difficulty, click rate, and overall priority score.
Quick answer: To use Moz Keyword Explorer, navigate to Keyword Research, enter your keyword, select Keyword, set your target market to the United States, click Analyze, and review the search volume, difficulty, click rate, and priority score to choose your keywords.
About this tutorial
Analyze keywords, search volume, difficulty, and priority scores efficiently using the app to find the best terms for your campaign. This guide shows how to use Moz Keyword Explorer in 6 steps, starting with "From the Moz dashboard, click 'Keyword Research' or directly go to Keyword Explorer" and finishing with "Check these key stats to pick keywords: search volume, difficulty, click rate, and over...". The interactive demo above is a click-through copy of the real product interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to use Moz Keyword Explorer?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your data or settings. Once you know the flow, repeat it in your own workspace.
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