How to use semrush for paid search
- George Apostolov
- 05 Sep 2025
Guide
Head over to Advertising> Advertising Research in the left sidebar.
Enter a competitor's domain.
Go to Ads Copies.
Review their Paid Keywords and Ad copy.
Click on the Keywords below the ads to expand all trigger keywords.
You can see all the keywords and related data like position, CPC and trend.
Export the keywords.
Head over to PPC Keywords in the left sidebar.
Enter your website domain and hit Set up
Before uploading your keywords make sure they are cleaned. remove negitive keywords and groupd them. Then upload your keyword list here.
You can start configuring your ad campaign.
Go to the Position Tracking tool.
Add your website and target keywords. Set up email reports and launch your campaign:
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