Guide

1. Find relevant keywords for your website using Semrush's Keyword Magic Tool.

2. Analyze your competitors' websites with Organic Research to see what keywords they are ranking

3. Use Semrush's Site Audit tool to identify technical SEO issues on your website.

4. Analyze competitor traffic and audience data with Traffic Analytics.

5. Identify content gaps and opportunities using the Keyword Gap tool.

6. You will find the top opportunities over here.

7. And also the comparitive keyword details.

8. See where your backlinks are coming from and how many you have.

9. Use Semrush's Advertising Research to find profitable keywords for your paid advertising campaigns.

10. Find profitable keywords for your paid advertising campaigns using Advertising Research.

11. Lastly, head over to Semrush AppCenter and find Brand Monitoring to track competitors' brand mentions and PR activities.