Guide

1. Build Creative Briefs with Slite Templates

   A creative brief acts as a project's blueprint established from the very beginning and answers big questions like the whats and the hows.

2. Click on the "Start with this doc" button to get started.

3. Choose the destination for your brief.

4. Start by giving a project name.

5. Give additional information such as budget, contributors, launch date, etc.

6. Start with the Background: Describe the context and why this assignment is important.

7. The How could we? section can be used to describe the assignment itself.

8. Move on to objectives - what do we want to achieve by when. Also, give a reason for the objective.

9. Make sure to back your objectives with numbers and a set timeframe. (eg. 30% increase in traffic in 3months)

10. Now let's define the criterion the assignment needs to meet.

11. The criteria tell us what our end results look like.

12. Lastly, define your Target Audience and provide Assets and an Appendix for additional context.

13. A well detailed creative brief helps setting right expectations and ensure the vision of the project is portrayed appropriately.