Interactive demo software lets a buyer click through your product before they ever talk to sales. Instead of a "Book a demo" form, they see the real interface, follow a guided path, and decide for themselves whether the product fits. Done well, it shortens sales cycles and filters out bad-fit leads before they reach your calendar.
There are now dozens of tools in this category, and most comparison articles are written by one of the vendors. This one is too: we build LiveDemo, so read our take on our own product with that in mind. We've tried to be useful anyway by publishing real prices, linking every claim to a head-to-head comparison, and listing where LiveDemo is not the right choice.
Try an interactive demo first
The fastest way to understand the category is to click through one. This demo of Putler's analytics dashboard was captured with LiveDemo. Notice the call-to-action bar at the bottom: that's how a demo hands a warm visitor to your signup page.
What counts as interactive demo software?
Every tool in this guide does the same basic job: capture a product, add guidance, and publish something a buyer can click. They differ in how they capture the product, which decides how realistic the demo looks and how much work it takes to keep up to date.
- Screenshot demos. A sequence of images with hotspots and tooltips. Fast to build, easy to edit, and good enough for most website tours. The downside is that text in images can look soft on large screens and you can't change a number after capture.
- HTML capture demos. The tool saves a copy of the page's HTML and CSS. Buyers see crisp text, can scroll inside the page, and you can edit copy, names and numbers after capture. This is the most realistic option short of a real sandbox.
- Video demos. A screen recording with interactive elements layered on top, such as chapters, hotspots and buttons. Good for showing motion or long flows.
- Product cloning and sandboxes. Enterprise tools like Reprise and Demostack clone a large part of your application, including data, so sales engineers can run live demos without touching production. Powerful, but they cost much more and take weeks to set up.
LiveDemo supports the first three: HTML, screenshot and video capture, from a Chrome extension, a Figma plugin, and macOS and Windows apps. It doesn't clone your whole application.
How we evaluated the tools
We compared each platform on criteria that actually change a buying decision. All competitor data comes from each vendor's public pricing and product pages and was last checked on 5 October 2026. Every tool has its own head-to-head page if you want the details.
- Published pricing and a free plan. Can you start without a sales call, and do you know what you'll pay at five creators?
- Capture quality. Does the tool offer HTML capture, and on which plan?
- Time to first demo. Can one marketer publish a demo in an afternoon without an onboarding project?
- AI. Voiceover, personalization, and agentic demos, where an AI agent guides each buyer and answers questions.
- Distribution and measurement. Embeds, share links, lead capture forms, analytics and CRM sync.
- Ownership. Whitelabel, custom domains, and whether you can self-host.
Interactive demo software compared
| Feature | LiveDemo | Storylane | Navattic | Arcade | Supademo | HowdyGo | Walnut | Reprise |
|---|---|---|---|---|---|---|---|---|
| Starting price | Free | Free | Free | Free | Free | $159/mo | $575/mo | Not publicly listed |
| Transparent, published pricing | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Free plan | Yes | Yes | Yes | Yes | Yes | No | No | No |
| HTML capture demos | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Screenshot and video demos | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes |
| Agentic Demos (AI agent guides the buyer) | Yes | Yes | Yes | No | Yes | No | Yes | No |
| AI voiceover | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No |
| Lead capture forms | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| CRM integrations | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Whitelabel and custom domain | Yes | No | No | No | No | No | Yes | No |
| Open source with free self-hosting | Yes | No | No | No | No | No | No | No |
The shortlist, tool by tool
LiveDemo: best for small teams that want HTML capture and AI without a big contract
LiveDemo is free forever for one creator, with 3 published demos, AI voiceover and AI text personalization included. Pro is $34/mo per creator ($27 billed annually) and unlocks unlimited demos and lead capture. Growth is $49/mo and adds Agentic Demos and CRM integrations. It's also the only tool on this list that's open source (MIT) and free to self-host.
Where it falls short: LiveDemo has fewer native integrations than Navattic or Walnut, no digital sales rooms, and no full product-cloning sandbox. If your sales engineers need a cloned environment with injected data, look at Reprise or Demostack instead.
Storylane: best for teams that want sandboxes, Hubs and A/B testing
Storylane is fast and self-serve, and it adds digital sales rooms (Hubs), sandbox demos and A/B testing. Its free plan allows 1 live demo. HTML demos start on Growth at $500/mo for 5 seats, and its RepX AI SDRs are a separate product from $2,000/mo. See LiveDemo vs Storylane or our list of Storylane alternatives.
Navattic: best for marketing teams running demo-led lead generation
Navattic is one of the most established tools in the category, with a strong integration catalog for CRMs and sales tools. The free Starter plan includes 1 seat and 1 demo. Paid plans are sold as seat bundles (Base at 5 seats, Growth at 10), and Navattic Agents are priced separately. See LiveDemo vs Navattic or our Navattic alternatives.
Arcade: best for polished, on-brand storytelling
Arcade is popular with product marketers who want very polished demos and AI-generated product videos. The free plan includes 1 published demo, and Growth is $50/mo per seat. It doesn't offer an AI agent that guides buyers through the demo. See LiveDemo vs Arcade.
Supademo: best for training teams and enterprise compliance
Supademo has a free plan, Scale at $50/mo per creator, and Business at $249/mo, where HTML capture starts. It's strong on sandbox demos, versioning, multilingual content, SSO and SOC 2 Type II. Its AI Demo Agent is a usage-based credit add-on. See LiveDemo vs Supademo.
HowdyGo: best for larger teams that want flat pricing
HowdyGo charges a flat rate with unlimited users: Starter at $159/mo and Pro at $399/mo, with a 14-day trial instead of a free plan. That gets cheap per head once you have many creators. See LiveDemo vs HowdyGo.
Walnut: best for sales orgs with a budget for white-glove onboarding
Walnut publishes Ignite at $575/mo and Accelerate at $1,550/mo, both billed annually. In return you get sandbox demos, digital sales rooms, CSM-led onboarding, SSO and SCIM. There's no free plan. See LiveDemo vs Walnut.
Reprise: best for enterprise sales engineering
Reprise is an enterprise platform with app cloning and AI data injection. Pricing isn't public: Reprise describes it as an annual platform fee plus per-user licenses. It's the right shape for large SE teams and overkill for a startup's homepage tour. See LiveDemo vs Reprise.
How to choose: three questions
1. Who builds the demos, and how many of them? If it's one product marketer, per-creator pricing with a free plan (LiveDemo, Arcade, Supademo) will cost far less than a five-seat bundle. If it's 20 people across sales and customer success, flat pricing (HowdyGo) or an enterprise contract may work out cheaper per head.
2. Where will buyers see the demo? For a homepage or landing page tour, screenshot or HTML demos are enough and every tool on this list works. For live sales calls with custom data per prospect, you need sandboxes or cloning, which pushes you toward Storylane, Walnut or Reprise.
3. Do you need the AI to do the talking? Agentic demos, where an AI agent walks each buyer through the product and answers their questions, are the newest capability in the category. LiveDemo includes them in its $49/mo Growth plan. Navattic, Storylane and Supademo sell them as separate products or credits, and Arcade doesn't offer them.
What interactive demo software won't fix
A demo tool won't fix a confusing product story. The demos that convert are short (5 to 7 steps is a good target), lead with the outcome rather than the settings page, and end with one clear next step. Before you pick a tool, write the three moments you want every buyer to see. Then capture only those. Our best practices guide covers this in more detail, and the examples page shows real demos you can learn from.
Our recommendation
If you're a startup or a small product marketing team, start with a free plan and publish one demo this week. Embed it on your highest-traffic page, then use completion rate and drop-off data to decide whether you need more. LiveDemo is built for exactly that path: free to start, $34/mo when you need unlimited demos, and open source if you ever want to run it yourself.
If you're an enterprise sales org with dedicated solutions engineers, shortlist Walnut, Reprise and Storylane, and budget for an onboarding project.