How to Add an Unsubscribe Link in Klaviyo
- George Apostolov
This guide is an interactive LiveDemo. Create interactive demos of your own product: Interactive demo software · Interactive customer onboarding guides · Start free
How to Add an Unsubscribe Link in Klaviyo: step-by-step guide
Go to the 'Campaign' section.
Select an email campaign to edit.
Click 'Edit' to enter the editing environment to customize your email content and design.
Click 'Text' to add a Text block at the bottom of your email.
In the text block, type your unsubscribe tag.
Adjust the styling of your compliance text to align with your brand standards.
Highlight 'click here' and click the link icon to establish the hyperlink that will process unsubscribe requests automatically.
In the URL field, type the unsubscribe link.
Click 'Apply' to confirm your unsubscribe link settings to ensure proper functionality.
Following these steps turns the text into an active unsubscribe link.
Quick answer: To add an unsubscribe link in Klaviyo, go to the Campaign section, select a campaign to edit, add a Text block, type your unsubscribe tag, highlight the text to insert the hyperlink URL, and apply the settings.
About this Klaviyo tutorial
Insert automated unsubscribe links into your Klaviyo email campaigns easily by following this step-by-step editing guide. This guide shows how to add an Unsubscribe Link in Klaviyo in 10 steps, starting with "Go to the 'Campaign' section" and finishing with "Following these steps turns the text into an active unsubscribe link". The interactive demo above is a click-through copy of the real Klaviyo interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add an Unsubscribe Link in Klaviyo?
10 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Klaviyo data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Klaviyo. Related guides: How to Add Custom Fonts to Klaviyo, How to Cancel Klaviyo Subscription and How to Change the Account Currency in Klaviyo. Last reviewed 05 Oct 2026.
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