How to Track Unbounce Conversions in Facebook
- George Apostolov
How to Track Unbounce Conversions in Facebook: step-by-step guide
On Unbounce's main dashboard, head over to the left-side panel and click 'Settings'.
Choose 'Script Manager' from the list of options.
After that, tap 'Add a Script' in the top-right corner.
Tap the drop-down menu to specify the type of script you wish to add.
Subsequently, pick 'Custom Script'.
Enter a unique script name into the provided input field, then click 'Add Script Details'.
Under the Script Details panel, tap the 'Placement' menu.
Choose 'Head' from the choices.
Following that, click the 'Included On' menu and select where you wish to apply the script.
Prepare the Meta Pixel associated with your account and then paste it into the provided input field.
Go to the Script Usage panel afterwards and tick the checkbox beside the domain you wish to use.
Once done, click 'Save and Publish Script'.
After completing these steps, your Meta Pixel will be installed on your Unbounce workspace. From now on, you can start tracking the Unbounce conversions through your Meta Business Suite.
Quick answer: To track conversions, go to Settings in Unbounce, open Script Manager, and add a Custom Script. Name it, set placement to Head, choose where to include it, and paste your Meta Pixel. Select your domain in Script Usage, then save and publish the script to install the pixel.
About this Unbounce tutorial
Install the Meta Pixel on your Unbounce workspace using Script Manager to track conversions in your Meta Business Suite. This guide shows how to track Unbounce Conversions in Facebook in 13 steps, starting with "On Unbounce's main dashboard, head over to the left-side panel and click 'Settings'" and finishing with "After completing these steps, your Meta Pixel will be installed on your Unbounce worksp...". The interactive demo above is a click-through copy of the real Unbounce interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to track Unbounce Conversions in Facebook?
13 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Unbounce data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Unbounce and Facebook. Related guides: How to Track Your Unbounce Campaign in Google Analytics, How to Trigger a Lightbox in Unbounce and How to Turn Off an Unbounce Page. Last reviewed 05 Oct 2026.
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