Connect Google Calendar and Mailchimp for event promotion
- George Apostolov
Connect Google Calendar and Mailchimp for event promotion: step-by-step guide
Log in to Zapier, click "Create," and then select "Zaps" to start a new automation.
Click "Trigger" and select Google Calendar.
Choose a trigger event, such as "New Event."
Authorize Zapier to access your Google Calendar account.
Select the calendar to monitor for new events.
Run a test to ensure Zapier detects new events in the selected calendar.
Select Mailchimp as the action app.
Choose "Send Campaign" or "Add Subscriber to List" as the action event.
Connect your Mailchimp account.
Map Google Calendar event details (e.g., event name, date, location) to Mailchimp campaign or subscriber fields.
Run a test to verify the setup.
Click "Publish" to activate the automation.
Quick answer: To automate event promotion, log in to Zapier to create a Zap, select Google Calendar as the trigger with the New Event event, and authorize your account. Next, select Mailchimp as the action app, connect your account, map the event details, test the setup, and click Publish to activate.
About this Google tutorial
Connect Google Calendar to Mailchimp using Zapier to automate event promotion by syncing new calendar events with your email campaigns. This guide covers connect Google Calendar and Mailchimp for event promotion in 12 steps, starting with "Log in to Zapier, click 'Create,' and then select 'Zaps' to start a new automation" and finishing with "Click 'Publish' to activate the automation". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does connect Google Calendar and Mailchimp for event promotion take?
12 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google and Mailchimp. Related guides: Connect Google Calendar to Trello for scheduling tasks, Connect Google Forms to Calendly for scheduling appointments and Connect Google Forms to Slack for team notifications. Last reviewed 05 Oct 2026.
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