Connect Mailchimp email data to Salesforce lead scoring
- George Apostolov
Connect Mailchimp email data to Salesforce lead scoring: step-by-step guide
Log in to Zapier, click "Create," and select "Zaps" to begin.
Click "Trigger."
Search for and select Mailchimp as the trigger app.
Choose a trigger event, such as "Campaign Sent" or "New Subscriber" , then connect your Mailchimp account.
Select your Audience.
Run a test to ensure the Mailchimp trigger is configured correctly.
Add Salesforce as the Action App.
Select an action event, such as "Create Lead" or "Update Lead" then connect your Salesforce account to Zapier.
Map Mailchimp email data (e.g., email address, campaign engagement) to the appropriate Salesforce fields.
Run a test to ensure Mailchimp data updates Salesforce lead records correctly.
Click "Publish" to activate your Zap.
Quick answer: To connect Mailchimp to Salesforce in Zapier, create a new Zap, select Mailchimp as the trigger app, and choose a trigger event and audience. Test the trigger, add Salesforce as the action app, select an action event, map the email data to Salesforce fields, test the action, and publish your Zap.
About this Mailchimp tutorial
Sync Mailchimp email data to Salesforce lead scoring by setting up a Zapier trigger and action, mapping fields, and publishing your workflow. This guide covers connect Mailchimp email data to Salesforce lead scoring in 11 steps, starting with "Log in to Zapier, click 'Create,' and select 'Zaps' to begin" and finishing with "Click 'Publish' to activate your Zap". The interactive demo above is a click-through copy of the real Mailchimp interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does connect Mailchimp email data to Salesforce lead scoring take?
11 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Mailchimp data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Mailchimp and Salesforce. Related guides: Framer Mailchimp Integration, How to Add a Button in Mailchimp and Add GIF in Mailchimp. Last reviewed 05 Oct 2026.
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