How to Add Custom Personalization in ActiveCampaign
- George Apostolov
How to Add Custom Personalization in ActiveCampaign: step-by-step guide
Go to the 'Campaigns' menu.
Click 'Campaigns' and edit it.
Click the text block to which you want to add personalization and place it wherever you want.
Click 'Personalization Tags' at the top of the designer.
A modal window will appear. Click the personalization option you want to use.
You may want to try and choose 'Message' and choose 'Today's Date' as your custom personalization.
The personalization tag is automatically inserted into your campaign.
You can click the 'Preview' button to check the personalization tag.
This is how your personalization tag will look based on the option you chose.
Quick answer: To add custom personalization in ActiveCampaign, go to Campaigns, edit a campaign, click a text block, and select Personalization Tags in the designer. Choose your desired option, such as Message and Today's Date, to automatically insert the tag, then preview your campaign to check the result.
About this ActiveCampaign tutorial
Insert custom personalization tags into your emails using ActiveCampaign. Select options like today's date and preview your tags easily. This guide shows how to add Custom Personalization in ActiveCampaign in 9 steps, starting with "Go to the 'Campaigns' menu" and finishing with "This is how your personalization tag will look based on the option you chose". The interactive demo above is a click-through copy of the real ActiveCampaign interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add Custom Personalization in ActiveCampaign?
9 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your ActiveCampaign data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under ActiveCampaign. Related guides: How to Bring Two Action Paths Back Together in ActiveCampaign, How to Cancel an Ongoing Email Campaign in ActiveCampaign and How to Center Images for Activecampaign. Last reviewed 05 Oct 2026.
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