How to Add Personalization in Mailchimp
- George Apostolov
- 05 Sep 2025
Guide
Click an existing email.
On the content menu, click 'Edit design'.
On the content toolbar, click 'Paragraph' to add text.
Click 'Merge' to proceed.
On the member data, click the 'First Name' or 'Last Name' however you want to personalise your newsletter.
It will automatically be added to your newsletter.
Click the 'Preview' option to proceed.
Once you're satisfied with your personalised email click the exit button.
Click 'Save and exit' to save your personalised email.
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