How to add unsubscribe link in sendgrid
- George Apostolov
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How to add unsubscribe link in sendgrid: step-by-step guide
Head over to Settings in the left sidebar.
Select Tracking.
Now, click on Subscription Tracking.
Edit the Unsubscribe message to your liking.
Just place the clickable element in your unsubscribe text between <% %>
If you already have a custom unsubscribe link, you can add the link under the Custom Landing Page URL field.
Make sure the subscription tracking is Enabled. And hit Save.
Quick answer: To add an unsubscribe link in SendGrid, head to Settings, select Tracking, and click Subscription Tracking. Edit your unsubscribe message, place the clickable element between <% %>, or add a custom link under the Custom Landing Page URL field. Finally, ensure subscription tracking is Enabled and click Save.
About this SendGrid tutorial
Configure subscription tracking in SendGrid to easily add custom unsubscribe links and edit your email messages. This guide shows how to add unsubscribe link in sendgrid in 7 steps, starting with "Head over to Settings in the left sidebar" and finishing with "Make sure the subscription tracking is Enabled. And hit Save ". The interactive demo above is a click-through copy of the real SendGrid interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to add unsubscribe link in sendgrid?
7 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your SendGrid data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under SendGrid. Related guides: How to authenticate domain in sendgrid, How to Back Up SendGrid Templates to Local Storage and How to Change the Sender Name in SendGrid. Last reviewed 05 Oct 2026.
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