How to Create Content Groups in Buffer
- George Apostolov
How to Create Content Groups in Buffer: step-by-step guide
Log in to Buffer and go to "Publish."
In the left-side menu, select the social media channel you want to manage.
Click on "New Post."
Click "Add Tag," then select "+ Create" to make a new content group.
Make sure the box is checked.
Click "Save as Draft" or "Add to Queue" to proceed.
Use filters to view or schedule posts by content group.
Quick answer: To create content groups in Buffer, log in and open Publish, select a social media channel, click New Post, select Add Tag and Create a new group, ensure the box is checked, save as draft or add to queue, and use filters to manage posts.
About this Buffer tutorial
Organize your social media strategy in Buffer by creating and filtering posts with custom content groups. This guide shows how to create Content Groups in Buffer in 7 steps, starting with "Log in to Buffer and go to 'Publish'" and finishing with "Use filters to view or schedule posts by content group". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to create Content Groups in Buffer?
7 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Create Custom Captions in Buffer, How to Create Custom Scheduling Times in Buffer and How to Create Custom Tags in Buffer. Last reviewed 05 Oct 2026.
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