Google - UTM Param Builder
- George Apostolov
Google - UTM Param Builder: step-by-step guide
Turn the toggle ON for GA4.
Enter the landing page URL where you want to send your traffic.
Enter the source of your traffic. (e.g. newsletter, social media, email)
Enter the medium of your traffic. (e.g. email, banner ad, CPC)
Enter the name of your campaign.
Copy the Generated URL with UTM codes.
Quick answer: To build UTM parameters using Google, turn the GA4 toggle on, enter your landing page URL, traffic source, medium, and campaign name, and then copy the generated URL with UTM codes.
About this Google tutorial
Generate custom campaign URLs with UTM codes in Google by entering your landing page, traffic source, medium, and campaign name. This guide covers google - UTM Param Builder in 6 steps, starting with "Turn the toggle ON for GA4" and finishing with "Copy the Generated URL with UTM codes". The interactive demo above is a click-through copy of the real Google interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does google - UTM Param Builder take?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Google data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Google. Related guides: Google Analytics - How to Delete Property, Search Console - Disavow Links and How to Embed a Figma Prototype in Google Slides. Last reviewed 05 Oct 2026.
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