How to Customize Post Previews in Buffer
- George Apostolov
How to Customize Post Previews in Buffer: step-by-step guide
Log in to Buffer and go to "Publish."
Click "+ New Post."
Look for the post preview section to see how it will appear on the selected platform.
Adjust the thumbnail, title, or description (if applicable).
Click "Save" to finalize your custom preview.
Quick answer: To customize post previews in Buffer, log in to Publish, click New Post, view the post preview section, adjust the thumbnail, title, or description as applicable, and click Save to finalize your changes.
About this Buffer tutorial
Tailor your Buffer social media post previews by adjusting thumbnails, titles, and descriptions before saving your final custom layout. This guide shows how to customize Post Previews in Buffer in 5 steps, starting with "Log in to Buffer and go to 'Publish'" and finishing with "Click 'Save' to finalize your custom preview". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to customize Post Previews in Buffer?
5 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Customize Post Times in Buffer, How to Customize the Same Post for Different Platforms in Buffer and How to Delete Scheduled Posts in Buffer. Last reviewed 05 Oct 2026.
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