How to Customize the Same Post for Different Platforms in Buffer
- George Apostolov
How to Customize the Same Post for Different Platforms in Buffer: step-by-step guide
Inside Buffer's Create Post panel where multiple channels are selected, find and open the post you want to customize.
After that, start making your desired changes. For instance, you edit the caption, change the image, add hashtags, and the like.
Once done, tap anywhere outside the text box to apply the changes.
Do the same thing for other posts on the list if you want to customize them as well. The changes made to one post will not be carried over to others. Therefore, you should edit the posts individually if you wish to customize them for each platform.
Once finished, tap 'Add to Queue' or 'Save as Draft' to apply the changes.
Quick answer: To customize the same post for different platforms in Buffer, open the post within the Create Post panel when multiple channels are selected. Make your desired changes, tap outside the text box to apply them, repeat for other posts individually if needed, and finally tap Add to Queue or Save as Draft.
About this Buffer tutorial
Tailor your social media content for each platform in Buffer by editing posts individually within the Create Post panel before adding them to your queue. This guide shows how to customize the Same Post for Different Platforms in Buffer in 5 steps, starting with "Inside Buffer's Create Post panel where multiple channels are selected, find and open t..." and finishing with "Once finished, tap 'Add to Queue' or 'Save as Draft' to apply the changes". The interactive demo above is a click-through copy of the real Buffer interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to customize the Same Post for Different Platforms in Buffer?
5 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Buffer data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Buffer. Related guides: How to Delete Scheduled Posts in Buffer, How to Duplicate Posts for Different Platforms in Buffer and How to Edit Image Dimensions in Buffer. Last reviewed 05 Oct 2026.
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