How to Edit Universal Content in Klaviyo
- George Apostolov
How to Edit Universal Content in Klaviyo: step-by-step guide
Navigate to the 'Campaigns' hub where your email marketing magic begins.
Explore your existing email templates to customize your next campaign.
In Klaviyo, on the left sidebar, click 'Content' and select 'Universal'.
You'll see a list of all your Universal Content blocks. Click on the block of the one you want to update.
Customize this element to align with your brand messaging and click 'Unlink and edit independently'.
Click 'Preview and next' to finalize your image selection to enhance visual appeal.
Quick answer: To edit universal content, go to the Campaigns hub and check your templates. In Klaviyo, click Content then Universal on the left sidebar. Select the block you want to update, customize it, and click Unlink and edit independently. Finally, click Preview and next to finalize your image selection.
About this Klaviyo tutorial
Update and customize universal content blocks in Klaviyo by navigating to the sidebar, selecting your block, and unlinking it to edit. This guide shows how to edit Universal Content in Klaviyo in 6 steps, starting with "Navigate to the 'Campaigns' hub where your email marketing magic begins" and finishing with "Click 'Preview and next' to finalize your image selection to enhance visual appeal". The interactive demo above is a click-through copy of the real Klaviyo interface, so you can rehearse each step before doing it in your own account.
Frequently asked questions
How many steps does it take to edit Universal Content in Klaviyo?
6 steps. Each one is listed in order above, and the demo highlights exactly where to click.
Can I try it without changing my own account?
Yes. Clicking through the demo doesn't touch your Klaviyo data or settings. Once you know the flow, repeat it in your own workspace.
This tutorial is filed under Klaviyo. Related guides: How to Embed a Video in Klaviyo Email, How to Embed Klaviyo Form on Shopify and How to Find Klaviyo Account ID. Last reviewed 05 Oct 2026.
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